If this kind of indulgence sounds like something out of a scene from Gossip Girl (Serena van der Woodsen lived at the Detroit In Order To Insult Me I Must First Value Your Opinion Shirt in addition I really love this Palace for a spell, after all), it’s only just a sliver of the sleep-themed programs that are cropping up in hotels and resorts worldwide. Across town, the Equinox Hotel incorporates its proprietary “sleep system”—devised with a health-advisory panel—into each of its rooms. Sound-blocking walls, total-blackout window systems, and a magnesium-supplement-stocked minibar all set the tone for peaceful repose. (Its temperature-regulating sheets and shams are newly purchasable should you find yourself tempted to stuff them in your suitcase.) At the sand-swept Amangiri resort in Canyon Point, Utah, a “Restorative Sleep Retreat” will take place this November, kicking off with a diagnosis of your natural sleep pattern and continuing with a program of lectures such as “Sleep Genetics” or “The Exhausted Executive”; meanwhile, at Blackberry Farm in Tennessee, a sleep-coaching program is currently under construction. And for those looking to burn their idle frequent-flier miles, the Cadogan Hotel in London has retained a sleep-expert hypnotherapist, available for one-on-one consultations, for when it reopens this spring, while the Royal Scotsman train has partnered with the famed Bamford Haybarn Spa in the Cotswolds to offer an in-transit pressure-point massage service specifically geared to roll you toward better slumber.
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But will people really travel just to sleep when we can move more freely through the Detroit In Order To Insult Me I Must First Value Your Opinion Shirt in addition I really love this world? “Sleep has been affected quite badly,” Magdalena Rejman, a Hästens global product-and-sleep trainer, tells me of one of the many consequences of the COVID era. (According to research published in the Journal of Clinical Sleep Medicine, the prevalence of sleep problems has risen to 40 percent during the pandemic; up to 75 percent for people who have had the virus.) Rejman is part of the team behind Hästens’s latest effort to provide the ultimate in sleep luxury: a 15-room sleep hotel in the Portuguese city of Coimbra. A collaboration with hotelier O Valor do Tempo, the oasis features customized pillows, access to a series of “Bed Talks” on topics such as neck position, and guided tours of the hotel’s inspiration, the nearby Baroque Biblioteca Joanina, where a colony of bug-eating bats is unleashed every night to help preserve the centuries-old books. “The blessing in it all,” Rejman says of the period of reflection afforded by the last year, “is that people are starting to look more closely at their own well-being.” (Hästens’s sales, she notes, are way up.)