Last year, AYR’s wide-leg Must jean was so popular that the I’ve Been Called A Lot Of Names In My Life But Papa Is My Favorite Lion Shirt and by the same token and team decided to bring it back for 2021—this time with an earth-friendly twist. The new medium-blue “Deja Vu” wash was developed with less water and “eco stones” instead of pumice stones, which can break down and pollute waterways. In 2018, AYR also introduced the Aloe jean, an ultra-soft skinny made with recycled ISKO cotton and recycled polyester.
I’ve Been Called A Lot Of Names In My Life But Papa Is My Favorite Lion Shirt, hoodie, tank top, sweater and long sleeve t-shirt
In addition to selling her reworked vintage jeans at global retailers and sustainable fashion sites like Rêve En Vert, E.L.V.’s Anna Foster introduced a made-to-measure program in 2020 so customers can have a pair of jeans made to their exact specifications.